PES Directs Live-Action Spot For Honda’s CLARITY Fuel Cell Vehicle
Stop-motion maestro PES (of RESET and Blinkink) diversifies with a big leap into live action, directing this spot promoting Honda’s fuel cell vehicle CLARITY for agency RPA.
The piece features a choir of floating children’s heads all singing a choral version of Fleetwood Mac’s “Don’t Stop,” underscoring that the CLARITY is available today because Honda is “always thinking about tomorrow.”
Client American Honda Motor Co. Agency RPA Joe Baratelli, executive VP, chief creative officer; Jason Sperling, sr. VP, executive creative director; Chuck Blackwell, VP, creative director; Ken Pappanduros, VP, creative director/copy; Kirk Williams, associate creative director/art; Chris Bradford, associate creative director/copy; Gary Paticoff, SVP, chief production officer; Isadora Chesler, VP, executive producer; Whitney Young, producer. Production RESET (repped by Blinkink in U.K.) PES, director; Dave Morrison, managing director; Jen Beitler, exec producer; Shawn Kim, DP; Greg Schultz, producer. Editorial The Mill Victor Jory, editor; Natalie Wozniak, assistant editor. VFX & Design The Mill Enca Kaul, exec producer; Chris Harlowe, sr. producer; Jake Fritz, production coordinator; Chris Bayol, Ben Smith, VFX shoot supervisors; Lisha Tan, art director; Ben Smith, 2D lead. Color The Mill Derek Hansen, colorist; Gemma Parr, Logan Highlen, color assistants; Thatcher Peterson, exec producer, color; Diane Valera, color producer; Robert Cohen, production coordinator, color. Music Jeremy Turner Jeremy Turner, musical arrangement; Sarah Phelps, exec producer; Owen O’Neill, producer. Audio Lime Studios Dave Wagg, mixer/sound designer; Adam Primack, assistant mixer; Susie Boyajan, exec producer.